FOR IMMEDIATE RELEASE
John McCafferty elected Vice Chair of American Advertising Federation’s Council of Governors
LOUISVILLE, Ky. – (July 8, 2013) – John McCafferty, president of John McCafferty Advertising, has been elected vice chair of the American Advertising Federation’s (AAF) 2013-2014 Council of Governors. The election recently took place at the AAF National Conference in Phoenix, Arizona. Currently serving in the role of secretary-treasurer, McCafferty’s new term begins July 1. He is the first person from District Five of the AAF to serve on the Executive Board of the Council of Governors. District Five includes Kentucky, Ohio, and West Virginia.
The Council of Governors includes leaders representing each of the AAF’s 15 districts and three regions. Four elected officers lead the Council of Governors including a chair, vice chair, secretary-treasurer, and immediate past chair. McCafferty also previously served as District Five Governor for the 2010-2011 term. Additionally, he led the charge to bring the AAF National Conference to Louisville in 2007, which drew approximately 1,100 advertising experts and professionals from throughout the country.
“John has been a dedicated member of the local advertising community and a leader on our board of directors for many years,” said Mary Gratzer, AAF-Louisville executive director. “We are thrilled he has this opportunity to help lead our industry at the national level.”
Also of note, McCafferty has recently received a Certificate of Achievement from the AAF’s Institute of Advertising Ethics following two rounds of coursework on the subject.
The American Advertising Federation, the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals in ad communities across the country. Founded in 1908, Louisville’s affiliated club is one of the oldest. To learn more about the American Advertising Federation, please visit www.aaf.org. To learn more about Louisville’s affiliate chapter, please visit www.louisvilleadfed.org. To learn more about John McCafferty Advertising, please visit www.mccaffertyadvertising.com.
John McCafferty Advertising
F O R I M M E D I A T E R E L E A S E
For More Information Contact
Nicole Coomer or Heather Garcia
270.745.8915 | firstname.lastname@example.org
Harlaxton Manor will receive marketing assistance
Bowling Green, Ky., June 6, 2013— Imagewest, a student-run, revenue-generating, full-service advertising and public relations agency at Western Kentucky University, will be traveling to England this summer. They will spend four weeks working for Harlaxton Manor in Grantham.
Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.
“I have never worked abroad or even travelled abroad, so I am anticipating quite a life-changing experience,” said Matt Love, senior designer at Imagewest. “I love all things that are visual from graphic and web design to photography, art and videography. It will be interesting to learn how the Europeans do things and how I can further develop my work.”
Imagewest has been tasked to brand and market Harlaxton Manor as a premier venue for events. The responsibilities of the team include creating a logo and slogan that will help create a strong brand identity. Students will also be developing a website, creating a social media plan and designing other promotional materials to communicate what Harlaxton Manor has to offer.
“We are very excited to welcome Imagewest to Harlaxton Manor and we desperately need their expertise,” said Simon Hawkes, Programs and Events Manager for Harlaxton Manor. “It will be fantastic to collaborate with marketing professionals for four weeks!”
Imagewest has previously made five consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Then the agency traveled to Paris to work with Global Editors Network (GEN). Imagewest developed goals, strategies and tactics to grow GEN’s membership and
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increase registration for the NEWS! World Summit 2011 held in Hong Kong. Last summer Imagewest traveled to Florence, Italy to work with Lorenzo de’ Medici for five weeks where they provided LdM with a digital marketing plan and a promotional video.
“It’s hard to believe that this is our sixth consecutive work trip abroad,” said Heather Garcia, Imagewest’s agency director. “This unique experience will provide students with global business skills and an understanding of diverse cultures which will serve them well in the workplace.”
The internship is an eight-week program fom May 28 through July 25. Revenues generated from Imagewest during the semester were used to award scholarships to aid the Imagewest International students. Students participating in the internship are: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising, Mark Simpson (LeSage, W.Va.).
For further information, contact Heather Garcia or Nicole Coomer at 270-745-8915 or via email at email@example.com.
Imagewest is a student-run advertising and public relations agency that provides students with real-world agency experience on a local, national and international level. Imagewest allows students to further develop their skills and enhance their portfolio, giving them a competitive edge as they enter the workforce. Imagewest operates year-round and during the summer, the agency travels to work with clients abroad. The agency offers a variety of services such as graphic and web design, media relations and publicity, event planning, large scale printing, consulting, strategic planning, conducting research including the use of an in-house focus group facility and much more.
Imagewest began in January 2004 and is located on Western Kentucky University’s campus in the Mass Media and Technology Hall room 331. Any revenues that are generated will go directly back into Imagewest to cover expenses such as equipment, scholarships and educational travel. It is part of WKU’s School of Journalism & Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.
For additional information about Imagewest, please visit www.wkuimagewest.com. Imagewest can also be found on Facebook, Twitter, YouTube and LinkedIn.
About Harlaxton Manor
Harlaxton Manor is located in Grantham, England currently owned by the University of Evansville in Indiana, USA. It was built in the 1830s by a wealthy Nottinghamshire businessman, Gregory Gregory. More than 30 various events are held at the manor each year. With such a rich history, Harlaxton Manor stays modern and current with the help of over 300 students living and studying on the campus each year at Harlaxton College.
For additional information about Harlaxton Manor, please visit www.ueharlax.ac.uk or on their Facebook.
The AAF and two sister associations have sent a letter to California Assemblymember Bonnie Lowenthal, D-Long Beach, expressing concern about her so-called “Right to Know Act.” The bill would require companies that collect personal information on consumers to, upon request, disclose to those customers what information they have collected and the companies with whom they have shared that information. The letter explains that the proposal is overly broad and would place costly and unworkable mandates on California businesses. It would also – contrary to the stated intent – lessen privacy protections for consumers by requiring companies that do not currently do so to gather personally identifiable information in order to comply.Perhaps coincidentally, Assembly member Lowenthal withdrew the bill shortly after the letter was sent.
The American Advertising Federation-Louisville opens the call for nominations for its “Hot 10” Award, honoring young professionals.
Louisville, KY-April 4th, 2013 - The American Advertising Federation-Louisville (AAF-Louisville) today announced the call for nominations for the 2013 “Hot 10” Award. This award recognizes young professionals under age 32 in the advertising industry who demonstrate skill, hard work, and professionalism well beyond their years. The Hot Ten showcases young people in the advertising and marketing profession who contribute to the economic, social, and cultural landscape of Louisville.
Both members and non members of the AAF-Louisville can nominate or be nominated for the Hot 10. Nomination forms must be returned to AAF-Louisville by Monday, May 6 at 5:00 p.m. Once all nominations are received, a committee will review all candidates and select the top ten nominees.
In order to qualify for the Hot Ten award, nominees must work for a business where the primary source of income is in the advertising or marketing field, or hold a position closely related to the advertising or marketing industry in Louisville. The nominees must be no older than 32 years of age as of May 6, 2013, and must demonstrate a solid work ethic, interest in community activities, and proven leadership skills. Selected candidates also must be willing to accept their award at the June 13th luncheon. For more information about the Hot Ten, please visit: http://www.louisvilleadfed.org/
The American Advertising Federation - Louisville, with more than 700 members, represents Louisville's $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit www.louisvilleadfed.org.
Our very own Jason Clark was in Washington representing AAF-Louisville at the AAF Advocacy and Action Day on the Hill. Read about Clark's experience and takeaways in the link below.
They arrive early. They work late. And sometimes they save the day. Now it's your chance to recognize young professionals under 32 in the ad industry who demonstrate skill, hard work and professionalism well beyond his or her years. Take a moment and nominate someone as one of the Louisville ad industry's "Hot 10." Go ahead, give them a chance to find out what the spotlight feels like. They deserve it, don't you think?
The deadline for nominations is 5 p.m. Monday, May 6. Be sure to read the eligibility requirements on the nomination form. Click here for a copy of the form and then email the completed form to
Once again this year, AAF-Louisville will be awarding scholarships to college students who are juniors or seniors interested in a career in some aspect of advertising, PR, and/or marketing communication. The $2,500 Bud Ballard Scholarship is open to all returning students with a minimum 3.0 GPA while the $2,500 Diversity Scholarship program targets U.S. citizens of African-American, Hispanic-American, Native-American, Asian-American, Middle Eastern or Pacific–Island descent. Applications must be postmarked by Friday, April 5, 2013. Click here for the application.
LOUISVILLE, Ky. – Current360, a full-service advertising and branding agency, will donate seven iPods to Kosair Children’s Hospital on Thursday. The iPods are pre-loaded with over 20 apps for children and will be made available to patients. “Kosair plays a vital role in our community and the health of our children,” said Current360 President Rick Schardein. “We know these iPods are going to a great home, and we hope they help put a smile on a child’s face during the holidays.” The company is donating six iPod Touches and one traditional iPod. The iPod Touches are pre-loaded with apps, ranging from the ever-popular Angry Birds to Words with Friends. The hospital can also load the iPod Touches with apps. Also included is an early-generation 80 gigabyte iPod, which was donated by a Current360 employee. The donation will be made on Thursday, Dec. 20 at 11 a.m. in the lobby of Kosair Children’s Hospital at 231 E. Chestnut St. in Louisville. The iPods will be presented by Current360 to Kosair employees. Media members are invited to attend. About Current360:Current360 is a full-service advertising and branding agency with offices in Louisville, Ky. and Fort Lauderdale, Fla. The company combines traditional, digital, social and mobile marketing services all under one roof. Current360 is an employee-owned company and has been named to Inc. magazine’s list of fastest growing private companies for three consecutive years. For more information about the company, visit current360.com
AMERICAN ADVERTISING FEDERATION OF LOUISVILLE BRINGS IN PRESIDENT OF VIRTUAL AGENCY TO ADDRESS THE FUTURE OF ADVERTISING INDUSTRY
Greg Henderson, President of RedRocket Connect, to Speak on the Virtual Agency Trend and the Future of Ad Agencies LOUISVILLE, Ky. (November 28,2012) – The American Advertising Federation – Louisville (AAF – Louisville), one of the leading AdFed Chapters in the Country, is hosting Greg Henderson, president of integrated, virtual agency RedRocket Connect, for a presentation on virtual agencies. The event, titled “Virtual – Fad or Future?” is set to take place on December 6 at 11:30 a.m. at The Olmsted in Louisville. Henderson, based in Columbus, Ohio, opened one of the first successful virtual ad agencies in the country with co-founder and Creative Director Terry Followell.
“It’s an honor that such an esteemed group of more than 700 members would invite me to speak on a topic, which I believe, is changing the advertising world,” said Henderson. “It is an exciting time to be in the advertising business, we believe a unique confluence of factors; scarcity of talent, price pressure and enabling technologies means that the virtual approach is not a fad but the future of advertising as we know it.”
Henderson has had a distinguished 20-year advertising career working with such marquee brands as Hewlett Packard, Microsoft, MD Anderson, TJX Companies and Brunswick. In 2011, they opened the “virtual” doors of RedRocket Connect, an integrated, marketing communications firm providing digital and traditional solutions by bringing together a dream-team of ad people to do great things for clients large and small. With no brick and mortar building, RedRocket Connect operates entirely virtually and is one of the first advertising agencies in the country to do so.
“AAF-Louisville is always interested in the leading edge of the advertising industry and were pleased to have the opportunity to host such a forward thinking presentation,” said AAF-Louisville President Jen Bryant.
Henderson will speak on the virtual trend and will discuss how he and his partner are solving industry challenges, such as scarcity of talent and unprecedented budget pressure, by embracing the power of virtual. To learn more about the event or to register to attend, visit www.louisvilleadfed.org.
For Immediate Release
Christy Belden, VP of Public Relations and Social Media
(November 12, 2012) LOUISVILLE, KY—The Louisville Chapter of the American Advertising Federation (AAF) will host the 13th annual High School Marketing Challenge on Thursday, November 8 and Wednesday, November 14.
AAF - Louisville and Humana, with support from PNC, have teamed up to tackle a major issue affecting teens in the community – depression – either for themselves or someone they know. This year’s marketing challenge is to create a marketing/advertising campaign that increases awareness of teen depression – and ways to overcome it. Acting as advertising agencies, the teams of students are asked to create a compelling message to influence fellow teens to recognize depression and respond to it successfully. During this two-day event, 22 high school advertising teams present and compete in a judged competition. The panel of judges includes representatives from the Louisville advertising industry, AAF-Louisville, and Humana. The top three teams will be awarded a cash prize; teams will also be recognized for honors including Best Use of Social Media, Best Written Presentation, and more. In addition to the cash prize, the first-place team is invited to an AAF-Louisville Annual Membership Meeting & Awards Luncheon to share their award-winning presentation to the AAF membership.
This year, participating area high schools include: Atherton, DeSales, DuPont Manual, Fern Creek, Pleasure Ridge Park, Sacred Heart, Shawnee and Southern High School. The first day of competition (November 8) took place at the Sullivan College of Technology & Design’s Energy & Technology Building (3901 Atkinson Square Drive); day two of the competition (November 14) will be held at The Green Building (732 E. Market Street).
For more information on the High School Marketing Challenge, visit www.louisvilleadfed.org or contact Mary Gratzer at 502-895-2500.
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