As a part of the Louisville AdFed's public service initative, Phil Purcel and the Public Service committee created the video below to help promote The de Paul School. The de Paul School helps students with learning differences succeed both inside and outside the classroom. Take a look at the spot on YouTube!
Every year around this time the usual jockeying for recognition among Louisville marketing agencies is ratcheted up a notch. That’s because we are only weeks away from the 40th annual Louie Awards Gala on Friday, February 28, 2014, at the Seelbach Hotel in downtown Louisville. There will be winners and there will be losers but as any former attendee can tell you: there will be partying.
The judges for the 2014 Louie Awards have made their decisions already and it was a crowded field full of talent. So much talent, in fact, that they decided to award a number of Bronze certificates so that more of our local advertising talent could be recognized.
This year’s expanded Louie’s includes new categories for branded environments, online publications and integrated campaigns. Here’s how it all breaks down:
Total Submissions: 588 (488 Professional, 100 Student)
Total Golds: 62 (46 Professional, 16 Student)
Total Silvers: 86 (71 Professional, 15 Student)
Total Bronze: 37 Professional
Total Attendees (Expected): 350
Total Bottles of Bourbon Consumed (Expected): 120
For the uninitiated, The Louies are the creative competition for the advertising industry and provide our members with the opportunity to showcase their best work. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, with the competition culminating at the AAF national conference in June.
We would also like to recognize this year’s sponsors: Monster Color, NCM and Creativity Awards.
You can register here: LINK. We hope to see all of you there in a few weeks!
Every few years or so our representatives in Congress bring out a particular piece of legislation that impacts our industry directly. It has yet to pass. The basis of the legislation is that Congress wants to be able to fully tax advertising expenses, also known to some of us as our revenues. Currently, advertising expenses are 100% deductible, but legislation is afoot which would change that.
Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation last year that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.Advertising generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising. Senators can be easily contacted through the U.S. Senate website. Just look for "Find Your Senators" in the upper right hand corner of the page.
First we'd like to welcome our new members listed below. If you see them at an event, be sure to say hi! We're glad to have them and we want them to know it.
We would also like to recognize our members and member organizations who have been making things happen in the past month:
For immediate release
Media Contact:Erika Williams502.241.2410, email@example.com
Darkhorse Creative Hosts Charity Motorbike Raffle
Creative organization raffles a motorized bicycle to benefit Kosair Children’s Hospital
Louisville, Kentucky July 11, 2013: The Darkhorse Creative team has installed a 2-cycle motor on a vintage-inspired bicycle, gave it a retro paint job, and will be raffling it off in August, all proceeds to benefit Kosair Children’s Hospital. President Mike Minogue says, “We wanted to find a creative way to give back to the community, something that was more meaningful than writing a check.” He got the idea for a motorized bicycle after seeing a photo of “the coolest bike ever” in a magazine last fall. “Let’s face it; we really should be organizing campaigns and walking the walk ourselves, and not leaving it up to the charities to do it alone.”
It took a team of dedicated individuals to bring the motorbike to life. It was powder-coated matte black by H&H Powder Coating, with a custom red pinstripe job by Kevin Brooks. Dan Delph, who works closely with Kosair Children’s Hospital through Norton Healthcare, assembled the bike and motor. The finished motorbike’s estimated value is $1,200.
Once built, planning the event promotion was not a simple task. “You don’t realize how much goes into making something like this happen until you’re about knee-deep in it,” says Erika Williams, organizer of the project. “There are a lot of moving parts.” They hired a lawyer to draft a waiver and terms for the raffle, they designed and developed a promotional website, and created a video on top of an already full production schedule. They even got Josh Walker, a local moped enthusiast, to transport the motorbike between events in an old ambulance, a clever way to tie it back to Kosair Children’s Hospital.
The Darkhorse motorbike will be setting up all around the city over through the second week of August. Look for it at the Flea Off Market, the Forecastle Festival, WFPK’s Waterfront Wednesday, and other events around town. Snapping photos and sharing with social media connections is encouraged to help raise awareness for the raffle.
Tickets are $10 each and can be purchased at darkhorseraffle.com.
Drawing to be held at noon on August 13. Must be over 18 to participate and win.
Darkhorse Creative is a dynamic, creative team of premier talent that provides companies with the intellectual horsepower of a big ad agency without the attitude and expense that often accompany it. We are a small business by design, one that specializes in helping struggling companies redirect the impact of their brand. With a history of business building, award-winning work for some of the world’s best known brands, Darkhorse Creative is a leader in focused revenue generation strategies that boost a company’s bottom line.
That’s why you should never underestimate a Darkhorse.
FOR IMMEDIATE RELEASE
John McCafferty elected Vice Chair of American Advertising Federation’s Council of Governors
LOUISVILLE, Ky. – (July 8, 2013) – John McCafferty, president of John McCafferty Advertising, has been elected vice chair of the American Advertising Federation’s (AAF) 2013-2014 Council of Governors. The election recently took place at the AAF National Conference in Phoenix, Arizona. Currently serving in the role of secretary-treasurer, McCafferty’s new term begins July 1. He is the first person from District Five of the AAF to serve on the Executive Board of the Council of Governors. District Five includes Kentucky, Ohio, and West Virginia.
The Council of Governors includes leaders representing each of the AAF’s 15 districts and three regions. Four elected officers lead the Council of Governors including a chair, vice chair, secretary-treasurer, and immediate past chair. McCafferty also previously served as District Five Governor for the 2010-2011 term. Additionally, he led the charge to bring the AAF National Conference to Louisville in 2007, which drew approximately 1,100 advertising experts and professionals from throughout the country.
“John has been a dedicated member of the local advertising community and a leader on our board of directors for many years,” said Mary Gratzer, AAF-Louisville executive director. “We are thrilled he has this opportunity to help lead our industry at the national level.”
Also of note, McCafferty has recently received a Certificate of Achievement from the AAF’s Institute of Advertising Ethics following two rounds of coursework on the subject.
The American Advertising Federation, the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals in ad communities across the country. Founded in 1908, Louisville’s affiliated club is one of the oldest. To learn more about the American Advertising Federation, please visit www.aaf.org. To learn more about Louisville’s affiliate chapter, please visit www.louisvilleadfed.org. To learn more about John McCafferty Advertising, please visit www.mccaffertyadvertising.com.
John McCafferty Advertising
F O R I M M E D I A T E R E L E A S E
For More Information Contact
Nicole Coomer or Heather Garcia
270.745.8915 | firstname.lastname@example.org
Harlaxton Manor will receive marketing assistance
Bowling Green, Ky., June 6, 2013— Imagewest, a student-run, revenue-generating, full-service advertising and public relations agency at Western Kentucky University, will be traveling to England this summer. They will spend four weeks working for Harlaxton Manor in Grantham.
Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.
“I have never worked abroad or even travelled abroad, so I am anticipating quite a life-changing experience,” said Matt Love, senior designer at Imagewest. “I love all things that are visual from graphic and web design to photography, art and videography. It will be interesting to learn how the Europeans do things and how I can further develop my work.”
Imagewest has been tasked to brand and market Harlaxton Manor as a premier venue for events. The responsibilities of the team include creating a logo and slogan that will help create a strong brand identity. Students will also be developing a website, creating a social media plan and designing other promotional materials to communicate what Harlaxton Manor has to offer.
“We are very excited to welcome Imagewest to Harlaxton Manor and we desperately need their expertise,” said Simon Hawkes, Programs and Events Manager for Harlaxton Manor. “It will be fantastic to collaborate with marketing professionals for four weeks!”
Imagewest has previously made five consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Then the agency traveled to Paris to work with Global Editors Network (GEN). Imagewest developed goals, strategies and tactics to grow GEN’s membership and
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increase registration for the NEWS! World Summit 2011 held in Hong Kong. Last summer Imagewest traveled to Florence, Italy to work with Lorenzo de’ Medici for five weeks where they provided LdM with a digital marketing plan and a promotional video.
“It’s hard to believe that this is our sixth consecutive work trip abroad,” said Heather Garcia, Imagewest’s agency director. “This unique experience will provide students with global business skills and an understanding of diverse cultures which will serve them well in the workplace.”
The internship is an eight-week program fom May 28 through July 25. Revenues generated from Imagewest during the semester were used to award scholarships to aid the Imagewest International students. Students participating in the internship are: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising, Mark Simpson (LeSage, W.Va.).
For further information, contact Heather Garcia or Nicole Coomer at 270-745-8915 or via email at email@example.com.
Imagewest is a student-run advertising and public relations agency that provides students with real-world agency experience on a local, national and international level. Imagewest allows students to further develop their skills and enhance their portfolio, giving them a competitive edge as they enter the workforce. Imagewest operates year-round and during the summer, the agency travels to work with clients abroad. The agency offers a variety of services such as graphic and web design, media relations and publicity, event planning, large scale printing, consulting, strategic planning, conducting research including the use of an in-house focus group facility and much more.
Imagewest began in January 2004 and is located on Western Kentucky University’s campus in the Mass Media and Technology Hall room 331. Any revenues that are generated will go directly back into Imagewest to cover expenses such as equipment, scholarships and educational travel. It is part of WKU’s School of Journalism & Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.
For additional information about Imagewest, please visit www.wkuimagewest.com. Imagewest can also be found on Facebook, Twitter, YouTube and LinkedIn.
About Harlaxton Manor
Harlaxton Manor is located in Grantham, England currently owned by the University of Evansville in Indiana, USA. It was built in the 1830s by a wealthy Nottinghamshire businessman, Gregory Gregory. More than 30 various events are held at the manor each year. With such a rich history, Harlaxton Manor stays modern and current with the help of over 300 students living and studying on the campus each year at Harlaxton College.
For additional information about Harlaxton Manor, please visit www.ueharlax.ac.uk or on their Facebook.
The AAF and two sister associations have sent a letter to California Assemblymember Bonnie Lowenthal, D-Long Beach, expressing concern about her so-called “Right to Know Act.” The bill would require companies that collect personal information on consumers to, upon request, disclose to those customers what information they have collected and the companies with whom they have shared that information. The letter explains that the proposal is overly broad and would place costly and unworkable mandates on California businesses. It would also – contrary to the stated intent – lessen privacy protections for consumers by requiring companies that do not currently do so to gather personally identifiable information in order to comply.Perhaps coincidentally, Assembly member Lowenthal withdrew the bill shortly after the letter was sent.
The American Advertising Federation-Louisville opens the call for nominations for its “Hot 10” Award, honoring young professionals.
Louisville, KY-April 4th, 2013 - The American Advertising Federation-Louisville (AAF-Louisville) today announced the call for nominations for the 2013 “Hot 10” Award. This award recognizes young professionals under age 32 in the advertising industry who demonstrate skill, hard work, and professionalism well beyond their years. The Hot Ten showcases young people in the advertising and marketing profession who contribute to the economic, social, and cultural landscape of Louisville.
Both members and non members of the AAF-Louisville can nominate or be nominated for the Hot 10. Nomination forms must be returned to AAF-Louisville by Monday, May 6 at 5:00 p.m. Once all nominations are received, a committee will review all candidates and select the top ten nominees.
In order to qualify for the Hot Ten award, nominees must work for a business where the primary source of income is in the advertising or marketing field, or hold a position closely related to the advertising or marketing industry in Louisville. The nominees must be no older than 32 years of age as of May 6, 2013, and must demonstrate a solid work ethic, interest in community activities, and proven leadership skills. Selected candidates also must be willing to accept their award at the June 13th luncheon. For more information about the Hot Ten, please visit: http://www.louisvilleadfed.org/
The American Advertising Federation - Louisville, with more than 700 members, represents Louisville's $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit www.louisvilleadfed.org.
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