AAF-Louisville Membership and Hot 10 Awards for 2014

The American Advertising Federation-Louisville (AAF-Louisville) hosted its Annual Awards Luncheon and Membership Meeting on Thursday, June 19, 2014 at the Olmsted. At this annual luncheon, AAF-Louisville introduced the incoming officers for the 2014-2015 club year and celebrated the club’s many achievements over the past year.

AAF-Louisville also presented the winners of several awards:

  • The Betty Stoner Award for outstanding volunteerism – Dan Barbercheck of Red7e
  • The 5-Star Service Award for five-years or more of consistent support to the organization – Jason Clark of VIA Studio, Meredith Wilkins of Sheehy, Robert Tillman, Sr., and Jen Bryant of Hughes Environmental
  • The President’s Star Award for Executive Committee achievements – Dan Dry of Power Creative
  • The Corporate Partnership Award – Interactive Media Lab

The winners of the AAF-Louisville Hot Ten 2014 Awards were also revealed at the 
luncheon. This award recognizes young professionals under the age 32 in the advertising industry who demonstrate skill, hard work, and professionalism well beyond their years. The Hot Ten showcases young people in the advertising and marketing profession who contribute to the economic, social, and cultural landscape of Louisville. This year's winners are:

  • Ashley Best – Summit Media
  • Rachel Bledsoe – RunSwitch PR
  • Kaylee Carnahan – RunSwitch PR
  • Joanna Clark – Doe-Anderson
  • Hailey Heishman - Leap
  • Jenny Isaac - Vimarc
  • Sean Slattery – The Courier-Journal
  • Erik Snyder –MedTouch
  • Erin Spalding – Doe-Anderson
  • Claire Tidmore – Doe-Anderson

AAF-Louisville would like to congratulate the winners of all the awards presented at the luncheon and wish them best of luck in their future endeavors. AAF-Louisville would also like to thank its volunteers and the Olmsted staff for making this year’s luncheon a great success.

The 2014 Louisvillian of the Year

AAF-Louisville is pleased to announce the 2014 recipient of the Louisvillian of the Year award,Tori Murden McClure.

Tori Murden McClure, President of Spalding University since 2010, is an author and a civic and educational leader. A longtime resident of Louisville, McClure cares for her community, and her efforts at Spalding help to provide a better future for the people she serves. It is her dedication to helping people in the Louisville community through the transforming power of education that made her the obvious choice for the 2014 Louisville of the Year Award.

Under her leadership, Spalding University has nearly doubled the physical size of the campus and added more than 100,000 square feet of classroom, laboratory, clinical, office, and educational space. At the same time, the university has improved the campus with the addition of green space, and recently purchased over 7 acres of industrial property which are slated to become athletic fields. McClure was also instrumental in Spalding gaining admission into the NCAA.

McClure may be best known as the first woman and American to row solo across the Atlantic Ocean, but she was also the first American and first woman to ski to the geographical South Pole. She holds a bachelor's degree from Smith College, a Master of Divinity from Harvard University, a juris doctorate from UofL's Brandeis School of Law, and her Master of Fine Arts in writing from Spalding University. Her memoir, A Pearl in the Storm, is regularly used as a book in common for colleges and universities; most notably, the United States Coast Guard made it required reading in 2010.

Please join us to congratulate Tori Murden McClure on winning this award! The Louisvillian of the Year awards luncheon will take place on Friday, July 25, at the Olmsted. Member price is $28 and non-member price is $40. Tickets on sale now at louisvilleadfed.org. (Reserved seating is available for tables of 8 and 10 by emailingliz@louisvilleadfed.org.)

First bestowed in 1951, the AAF-Louisville's "Louisvillian of the Year" is the oldest award of its kind in the Commonwealth of Kentucky. This outstanding achievement is given by past recipients to publicly recognize the generous personal contributions to the life of the community in the areas of civic, educational, or business progress in recent years. This award is for someone whose contribution is above and beyond the responsibility of his or her chosen profession. Prior recipients include Rick Pitino, George Fischer, Bernard Trager, Dr. James Ramsey, Sam Swope, Bill Samuels, Jr. and Jerry Abramson.

AAF-Louisville Education Foundation Announces Scholarship Winners

AAF-Louisville is happy to announce the winners of the 2014 Education Foundation Scholarships!

Bud Ballard Scholarship: Elizabeth Edrington of the University of Louisville
Multicultural Scholarship: Ngoc-My "Mia" Nguyen  of the University of Louisville

There were so many great candidates this year, and it was hard to just choose one winner for each scholarship. Congratulations to all of the applicants, and good luck! Elizabeth and Mia will receive their scholarships at the Annual Awards Luncheon and Membership Meeting on June 19th.

Rock, Roll, & Raise for BBBS of Kentuckiana

Local advertising, marketing, and PR agencies are teaming together in March and April to “Rock, Roll & Raise” in support of Big Brothers Big Sister of Kentuckiana. This year, BBBS will continue engaging the advertising industry with “Ad Bowls”— nights where agencies can bowl together and raise funds to help children realize their potential and build their futures.

The first Ad Bowl was March 11th, with agencies including Current 360, Bandy Carroll Hellige, DAC Group, and Summit Media coming out to show their support.

Anyone who didn’t have time to get a team signed up in time for March still has a chance to get involved: another Ad Bowl is scheduled for April 10th at 5:30 or 7:30 p.m. at Sports and Social Club. Contact Kristen Milosevich at Kristin.milosevich@bbbsky.org to reserve your team (or teams)!

Check out some pictures below from this fantastic event:

BBBSKY1

Current Marketing

DAC

Ad Tax Threat: What It Means To Louisville

Ad Tax Infographic

10 Self Branding Ideas Trends on LinkedIn

By: Christen Kitchell, V.P. Sales at LocalView
christen@localview.co

Have you seen how active your colleagues have been on LinkedIn? You see their names in your news feed, their positive messages on someone’s profile, or their pictures listed under similar connections. By now you know it is time to use LinkedIn to grow your own brand. Building your digital presence on a SEO strong site like LinkedIn will bring long term benefits for not only your company but your career. Here are some trending tips:

1. Do Favors!

Take the time to provide an endorsement or write a testimonial for your colleagues, business partners, and customers. Do it for good karma and do it to build your brand and business network.

2. Raise the bar.

Your company and your team should all have a strong LinkedIn profile with branded content. Take the time to make sure your team is marketing themselves properly.

3. Participate as an industry expert.

If you have industry specific knowledge share it with a user group by posting news feeds, news articles, or contribute to a discussion. By joining a group you are also giving members access to message you directly with questions and comments.

4. Embrace the news feed.

LinkedIn users who write or share articles of value stay top of mind. But, LinkedIn users who take the time to read the news feed find insider information. LinkedIn will tell you when a connect has a new jobs, work anniversary, or new connection. Promote your partners, follow trends, and get involved marketing your brand.

5. Be creative.

By improving your profile you are helping your network know how they can work with you. Some new enhancements LinkedIn enabled includes the ability to post presentations through Slideshare, hyperlinks, and videos.

6. Be a connector.

Help people in your network get to know one another. Use the Introduction tool to get or try the Share profile tool.

7. Become the “go-to” person.

When you see a job posted that might meet the needs of a colleague be sure to forward it along. The LinkedIn job board is a great place to find a job.

8. Be accessible.

If you want to be accessible make sure all your contact information is up-to-date. This includes everything from links to your website, company twitter page, or email.

9. Cross promote yourself.

Try embedding a hyperlink to your LinkedIn profile in your email signature. Try the WiseStamp application in the Google Store if you need help.

10. Stay connected.

Send message through LinkedIn, stay connected!

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To get connected reach out to me on LinkedIn @ in/kitchell.


 

2014 Scholarship Application

Once again this year, AAF-Louisville will be awarding scholarships to college students who are juniors or seniors interested in a career in some aspect of advertising, PR, and/or marketing communication. The $2,500 Bud Ballard Scholarship is open to all returning students with a minimum 3.0 GPA while the $2,500 Diversity Scholarship program targets U.S. citizens of African-American, Hispanic-American, Native-American, Asian-American, Middle Eastern or Pacific–Island descent. Applications must be postmarked by Friday, April 11, 2014. Click here for the application, but call the AAF-Louisville office at 502-895-2500 with questions.

Aaron Robinson and the AdFed Create Video For The de Paul School

As a part of the Louisville AdFed's public service initative, Phil Purcel and the Public Service committee created the video below to help promote The de Paul School. The de Paul School helps students with learning differences succeed both inside and outside the classroom. Take a look at the spot on YouTube!

40th Annual Louie Awards

Every year around this time the usual jockeying for recognition among Louisville marketing agencies is ratcheted up a notch. That’s because we are only weeks away from the 40th annual Louie Awards Gala on Friday, February 28, 2014, at the Seelbach Hotel in downtown Louisville. There will be winners and there will be losers but as any former attendee can tell you: there will be partying.

The judges for the 2014 Louie Awards have made their decisions already and it was a crowded field full of talent. So much talent, in fact, that they decided to award a number of Bronze certificates so that more of our local advertising talent could be recognized.

This year’s expanded Louie’s includes new categories for branded environments, online publications and integrated campaigns. Here’s how it all breaks down:

  • Total Submissions: 588 (488 Professional, 100 Student)

  • Total Golds: 62 (46 Professional, 16 Student)

  • Total Silvers: 86 (71 Professional, 15 Student)

  • Total Bronze: 37 Professional

  • Total Attendees (Expected): 350

  • Total Bottles of Bourbon Consumed (Expected): 120

For the uninitiated, The Louies are the creative competition for the advertising industry and provide our members with the opportunity to showcase their best work. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, with the competition culminating at the AAF national conference in June.

We would also like to recognize this year’s sponsors: Monster Color, NCM and Creativity Awards.

You can register here: LINK. We hope to see all of you there in a few weeks!

Tax Bill Threatens Advertising Industry

Every few years or so our representatives in Congress bring out a particular piece of legislation that impacts our industry directly. It has yet to pass. The basis of the legislation is that Congress wants to be able to fully tax advertising expenses, also known to some of us as our revenues. Currently, advertising expenses are 100% deductible, but legislation is afoot which would change that.

Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation last year that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.

Advertising generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.

It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising.

Senators can be easily contacted through the U.S. Senate website.  Just look for "Find Your Senators" in the upper right hand corner of the page.