Rock, Roll, & Raise for BBBS of Kentuckiana

Local advertising, marketing, and PR agencies are teaming together in March and April to “Rock, Roll & Raise” in support of Big Brothers Big Sister of Kentuckiana. This year, BBBS will continue engaging the advertising industry with “Ad Bowls”— nights where agencies can bowl together and raise funds to help children realize their potential and build their futures.

The first Ad Bowl was March 11th, with agencies including Current 360, Bandy Carroll Hellige, DAC Group, and Summit Media coming out to show their support.

Anyone who didn’t have time to get a team signed up in time for March still has a chance to get involved: another Ad Bowl is scheduled for April 10th at 5:30 or 7:30 p.m. at Sports and Social Club. Contact Kristen Milosevich at Kristin.milosevich@bbbsky.org to reserve your team (or teams)!

Check out some pictures below from this fantastic event:

BBBSKY1

Current Marketing

DAC

Ad Tax Threat: What It Means To Louisville

Ad Tax Infographic

10 Self Branding Ideas Trends on LinkedIn

By: Christen Kitchell, V.P. Sales at LocalView
christen@localview.co

Have you seen how active your colleagues have been on LinkedIn? You see their names in your news feed, their positive messages on someone’s profile, or their pictures listed under similar connections. By now you know it is time to use LinkedIn to grow your own brand. Building your digital presence on a SEO strong site like LinkedIn will bring long term benefits for not only your company but your career. Here are some trending tips:

1. Do Favors!

Take the time to provide an endorsement or write a testimonial for your colleagues, business partners, and customers. Do it for good karma and do it to build your brand and business network.

2. Raise the bar.

Your company and your team should all have a strong LinkedIn profile with branded content. Take the time to make sure your team is marketing themselves properly.

3. Participate as an industry expert.

If you have industry specific knowledge share it with a user group by posting news feeds, news articles, or contribute to a discussion. By joining a group you are also giving members access to message you directly with questions and comments.

4. Embrace the news feed.

LinkedIn users who write or share articles of value stay top of mind. But, LinkedIn users who take the time to read the news feed find insider information. LinkedIn will tell you when a connect has a new jobs, work anniversary, or new connection. Promote your partners, follow trends, and get involved marketing your brand.

5. Be creative.

By improving your profile you are helping your network know how they can work with you. Some new enhancements LinkedIn enabled includes the ability to post presentations through Slideshare, hyperlinks, and videos.

6. Be a connector.

Help people in your network get to know one another. Use the Introduction tool to get or try the Share profile tool.

7. Become the “go-to” person.

When you see a job posted that might meet the needs of a colleague be sure to forward it along. The LinkedIn job board is a great place to find a job.

8. Be accessible.

If you want to be accessible make sure all your contact information is up-to-date. This includes everything from links to your website, company twitter page, or email.

9. Cross promote yourself.

Try embedding a hyperlink to your LinkedIn profile in your email signature. Try the WiseStamp application in the Google Store if you need help.

10. Stay connected.

Send message through LinkedIn, stay connected!

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To get connected reach out to me on LinkedIn @ in/kitchell.


 

2014 Scholarship Application

Once again this year, AAF-Louisville will be awarding scholarships to college students who are juniors or seniors interested in a career in some aspect of advertising, PR, and/or marketing communication. The $2,500 Bud Ballard Scholarship is open to all returning students with a minimum 3.0 GPA while the $2,500 Diversity Scholarship program targets U.S. citizens of African-American, Hispanic-American, Native-American, Asian-American, Middle Eastern or Pacific–Island descent. Applications must be postmarked by Friday, April 11, 2014. Click here for the application, but call the AAF-Louisville office at 502-895-2500 with questions.

Aaron Robinson and the AdFed Create Video For The de Paul School

As a part of the Louisville AdFed's public service initative, Phil Purcel and the Public Service committee created the video below to help promote The de Paul School. The de Paul School helps students with learning differences succeed both inside and outside the classroom. Take a look at the spot on YouTube!

40th Annual Louie Awards

Every year around this time the usual jockeying for recognition among Louisville marketing agencies is ratcheted up a notch. That’s because we are only weeks away from the 40th annual Louie Awards Gala on Friday, February 28, 2014, at the Seelbach Hotel in downtown Louisville. There will be winners and there will be losers but as any former attendee can tell you: there will be partying.

The judges for the 2014 Louie Awards have made their decisions already and it was a crowded field full of talent. So much talent, in fact, that they decided to award a number of Bronze certificates so that more of our local advertising talent could be recognized.

This year’s expanded Louie’s includes new categories for branded environments, online publications and integrated campaigns. Here’s how it all breaks down:

  • Total Submissions: 588 (488 Professional, 100 Student)

  • Total Golds: 62 (46 Professional, 16 Student)

  • Total Silvers: 86 (71 Professional, 15 Student)

  • Total Bronze: 37 Professional

  • Total Attendees (Expected): 350

  • Total Bottles of Bourbon Consumed (Expected): 120

For the uninitiated, The Louies are the creative competition for the advertising industry and provide our members with the opportunity to showcase their best work. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, with the competition culminating at the AAF national conference in June.

We would also like to recognize this year’s sponsors: Monster Color, NCM and Creativity Awards.

You can register here: LINK. We hope to see all of you there in a few weeks!

Tax Bill Threatens Advertising Industry

Every few years or so our representatives in Congress bring out a particular piece of legislation that impacts our industry directly. It has yet to pass. The basis of the legislation is that Congress wants to be able to fully tax advertising expenses, also known to some of us as our revenues. Currently, advertising expenses are 100% deductible, but legislation is afoot which would change that.

Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation last year that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.

Advertising generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.

It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising.

Senators can be easily contacted through the U.S. Senate website.  Just look for "Find Your Senators" in the upper right hand corner of the page.

February 2014 Member News

First we'd like to welcome our new members listed below. If you see them at an event, be sure to say hi! We're glad to have them and we want them to know it.

New Members
  • Christina Janisch -- The de Paul School
  • Tony Kemper -- The de Paul School
  • Michael Nickerson --  Price Weber
  • Branden Hazle -- Creative Alliance
  • Cheryl Suhr -- The Suhr Group
  • Tommy Nolan -- Creative Video Solutions
  • Mary Tuttle -- News and Tribune
  • Jenna Warrenfeltz -- Imagewest
  • Christen Kitchell -- LocalView
  • Ott Communications
  • Keith Ringer -- United Metro Media
  • Keith Ringer - United Metro Media
  • Ott Communications

We would also like to recognize our members and member organizations who have been making things happen in the past month:

Member News
  • Eddie Prentiss joined Doe Anderson as VP, Executive Creative Director.
  • Charissa Acree joined RunSwitch PR as Account Director.
  • Bandy Carroll Hellige announced Kentucky Kingdom & Hurricane Bay as their newest client. (December)
  • Creative Alliance was awarded the account for Kentucky tourism by the state’s Tourism, Arts & Heritage Cabinet.  (January)
  • Jeremy Jadczak joined Blackstone Media as a Business Growth Consultant

Donate to KMAC's Visual Communications Mobile Museum

AAF-Louisville is assisting the KY Museum of Art & Craft in developing a Mobile Museum for Visual Communications. KMAC’s Mobile Museum program provides suitcases for teachers that contain items and lesson plans around a certain theme. Check out this example - http://www.kentuckyarts.org/teachers-mobile-museums/. Items being gathered for the Visual Communications museum include a loupe, a proportion wheel, a small t-square, some old-style press on lettering, large wood typographic letters, and brayer, but new ideas are welcome! They just ask that it be something easy and safe for children to handle. One item still needed is a Pantone fan-style swatch book. Call the AAF-Louisville office at 502-895-2500 and let us know if you can help out! Items are needed by Monday, October 21.

Darkhorse Creative Hosts Charity Motorbike Raffle

For immediate release

Media Contact:
Erika Williams

502.241.2410, ext.15
erika@darkhorsewins.com

 

Darkhorse Creative Hosts Charity Motorbike Raffle

Creative organization raffles a motorized bicycle to benefit Kosair Children’s Hospital

Louisville, Kentucky July 11, 2013: The Darkhorse Creative team has installed a 2-cycle motor on a vintage-inspired bicycle, gave it a retro paint job, and will be raffling it off in August, all proceeds to benefit Kosair Children’s Hospital. President Mike Minogue says, “We wanted to find a creative way to give back to the community, something that was more meaningful than writing a check.” He got the idea for a motorized bicycle after seeing a photo of “the coolest bike ever” in a magazine last fall. “Let’s face it; we really should be organizing campaigns and walking the walk ourselves, and not leaving it up to the charities to do it alone.”

It took a team of dedicated individuals to bring the motorbike to life. It was powder-coated matte black by H&H Powder Coating, with a custom red pinstripe job by Kevin Brooks. Dan Delph, who works closely with Kosair Children’s Hospital through Norton Healthcare, assembled the bike and motor. The finished motorbike’s estimated value is $1,200.

Once built, planning the event promotion was not a simple task. “You don’t realize how much goes into making something like this happen until you’re about knee-deep in it,” says Erika Williams, organizer of the project. “There are a lot of moving parts.” They hired a lawyer to draft a waiver and terms for the raffle, they designed and developed a promotional website, and created a video on top of an already full production schedule. They even got Josh Walker, a local moped enthusiast, to transport the motorbike between events in an old ambulance, a clever way to tie it back to Kosair Children’s Hospital.

The Darkhorse motorbike will be setting up all around the city over through the second week of August. Look for it at the Flea Off Market, the Forecastle Festival, WFPK’s Waterfront Wednesday, and other events around town. Snapping photos and sharing with social media connections is encouraged to help raise awareness for the raffle.

Tickets are $10 each and can be purchased at darkhorseraffle.com.

Drawing to be held at noon on August 13. Must be over 18 to participate and win.

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Darkhorse Creative is a dynamic, creative team of premier talent that provides companies with the intellectual horsepower of a big ad agency without the attitude and expense that often accompany it. We are a small business by design, one that specializes in helping struggling companies redirect the impact of their brand. With a history of business building, award-winning work for some of the world’s best known brands, Darkhorse Creative is a leader in focused revenue generation strategies that boost a company’s bottom line.

That’s why you should never underestimate a Darkhorse.