Communications Specialist
FSA Management Group
455 S 4th St
Ste 650
Louisville, 40202
Contact Details
John Bunker
Email: jbunker@hqtrs.com
Phone: 5025749021
Fax: 5025893602
Job Description
Under the supervision of Vice President – Marketing and Public Relations, this position equally supports Director – Public Relations and Digital Media and Director – Sponsorship and Advertising Sales. This position provides critical tactical support, inclusive of but not limited to:
•Broadcast email development, distribution and tracking
•Setting and distributing communications plans/schedules
•Oversight of master calendars for client direct mail/email campaigns
•Integration of all client communication strategies into one tactical execution – “keeper” of the big picture plans
•Media relations research
•Media relations reporting
•Development and execution of quality assurance processes/standards
•Development and management of workflow plans
•Social media moderation, response, tracking and reporting
•Ongoing execution of strategy and activation
•Copywriting for approved blogs and other online mediums
•Oversight of maximum Web 2.0 integration
•Execution of SEM/SEO strategies – including tracking and reporting of analytics
•Acting as liaison between Marketing, Event Services and Finance + Operations for sales fulfillment, billing and execution
•Sponsorship program development and review as required
•Sales research and development of targeted sales lists
•Sales prospecting as required
•Sales follow-up / evaluation as required
•Sales fulfillment as required
•Logo and ad collection / coordination for publications
•Fulfillment of sponsor benefits as required
Application Procedure
Qualifications:
•College degree or equivalent experience in advertising or marketing required
•Experience in project management required
•Ability to work in a team environment essential
•Ability to multi-task essential
•Must be proficient in all Microsoft platforms
•Must be proficient in all social media platforms
•Experience with ConstantContact™ and MagnetMail and MemberSuite preferred
•Experience managing editorial content and calendars preferred
A solid understanding of marketing and communications is expected, as well a high level of flexibility and attention to detail.
Send cover letter and resume to:
John Bunker at jbunker@hqtrs.com