Look around you … the digital revolution is in full swing. Interactive technologies coupled with incredible digital out-of-home displays are taking our industry to new heights. They are creating a unique, two-way communication between brands and their customers — which is, in the face of competition, now more important than ever. In her presentation, “Experiential Marketing: Where Brand Meets the Senses,” Christy will educate us on what “experiential marketing” is and why it fascinates consumers. She will also give some examples of how it’s being utilized in our industry to impact brand awareness and favorability. In addition, Christy will dive deeper into what some of the best practices are for integrating experiential marketing into your overall marketing plan, as well as share ideas for data acquisition. If you are the type of marketer who loves to brainstorm (don’t we all), you can’t afford to miss this event. Join us! ABOUT OUR SPEAKER: Christy Belden is the VP of Media and Marketing for Leapfrog Interactive. She assists clients in identifying their digital marketing needs, and then works with her team to develop comprehensive strategies for achieving marketing goals. Christy has experience in a wide variety of marketing tools, including pay-per-click (PPC), search engine optimization (SEO), social media, mobile, email, lead generation and traditional advertising. She continues to build a deep well of experience and is always in touch with the trends and strategies that help her clients. Follow Christy @christy_belden, and LeapFrog Interactive @LFI