Once again this year, the Ad Federation of Louisville will be awarding scholarships to students interested in a career in some aspect of advertising, PR, and/or marketing communication. The $2,500 Bud Ballard Scholarship is open to all returning students with a minimum 3.0 GPA while the $2,500 Minority Scholarship program targets US citizens of African-American, Hispanic-American, Native-American, Asian-American or Pacific–Island descent. Applications must be postmarked by Friday, April 6. Click here for the application.

Each year the Louisville Advertising Federation brings together some of the best minds in advertising, communications, marketing, public relations and strategy to benefit a local philanthropic organization under the alias of the "AdFed Dream Team." This Dream Team, as we like to call it, works with the organization's leadership to create a strategic plan aimed at providing increased and enhanced awareness as well as public engagement. In year's past, clients have received over $80,000 in campaign support developed by the Dream Team. 

Do you know of an organization looking to increase volunteerism, fundraising efforts, and/or general brand awareness? Do you know of an organization that could use our help?

If so, click here to access this year's application. All applications must be submitted by email, fax or in person by 5:00 p.m. on Wednesday, January 11. Finalists will be asked to make a casual presentation to the Dream Team some time during the week of January 23, 2012. It is important to note that in order for the Dream Team to effectively manage the project, the recipient will be required to pay a $500 incidentals fee (i.e. meetings, materials, mileage).

The AdFed Dream Team will not consider applicants currently affiliated or working with any Louisville advertising professionals whether agency or freelance. 

If you have any questions, please contact Mary Gratzer or Julie Dryden at 582-2444. Thank you for your help!

Advertising Federation of Louisville honors Bernard M. Trager with Louisvillian of the Year Award

Award is oldest of its kind in Kentucky

LOUISVILLE, Ky. – (May 31, 2011) – The Advertising Federation of Louisville (AdFed) is pleased to announce Bernard M. Trager as the recipient of its 2011 Louisvillian of the Year award. Trager will receive his award at a luncheon in his honor on Friday, July 15 at The Olmsted in Louisville, Ky.

First bestowed in 1951, the AdFed’s Louisvillian of the Year award is the oldest of its kind in the Commonwealth of Kentucky. This outstanding achievement is given to publicly recognize an individual’s generous personal contributions to the Louisville community in the areas of civic, educational, or business progress in recent years.

A panel of past honorees selects the winner. University of Louisville president James R. Ramsey was recognized as the 2010 Louisvillian of the Year. Previous honorees include: Alice K. Houston, Mary Bingham, Stan Curtis, Muhammad Ali, Tom Jurich, Ulysses Bridgeman, Jr. and Mary H. Griffith.

Louisville native Bernard M. Trager is chairman and founder of Republic Bancorp, Inc., the parent company of Republic Bank & Trust Company and Republic Bank, which has 43 banking centers in Kentucky, Indiana, Florida and Ohio. Republic Bancorp, Inc. has $3.4 billion in assets and $1 billion in trust assets under custody and management.

Trager is an adopted alumnus of the University of Louisville, as well as a member and former chairman of the University of Louisville Board of Overseers. He is a former director of the following organizations: Fund for the Arts, the Cathedral Heritage Foundation, Greater Louisville Inc./The Metro Chamber of Commerce, Boy Scouts of America, Louisville Community Foundation, Louisville/Jefferson County Redevelopment Authority, and Health Enterprises Network.

No stranger to local accolades, Trager was named Professional Entrepreneur of the Year by Louisville’s Entrepreneur Society, is an honorary member of the Golden Key National Honor Society and was inducted into the Junior Achievement Business Hall of Fame. He is also a recipient of the Grover Sales Distinguished Alumni Award from Louisville Male High School and is a member of the Louisville Male High School Hall of Fame.

In 1999 Trager and Jean, his wife of 56 years, received the National Conference of Community and Justice (NCCJ) Weisberg Brotherhood Award. In 2003 they were named Caritas Foundation Community Leaders of the Year and in 2004 they were honored with the University of Louisville Hickman-Camp Award, recognizing their support of the athletic department. Most recently, Mr. and Mrs. Trager received the 2006 Blanche B. Ottenheimer Award from the Jewish Community Center for their outstanding service to the community of Louisville.

For more information and to make reservations for the awards luncheon on July 15, please visit www.louisvilleadfed.org. Onsite registration and a networking reception begin at 11:30 a.m., with lunch served at noon.

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The Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville's $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AdFed is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit www.louisvilleadfed.org.

Join us on June 17 as the AdFed presents the Annual Awards Luncheon & Membership Meeting. We will introduce the next incoming officers and and directors, feature a display of Dream Team projects that AdFed volunteers have created to give local charities a marketing makeover. We will also be announcing the winners of the Betty Stoner Award for outstanding volunteerism, the 5-Star Service Award, and Corporate Partner Award. We hope you will be there to help us congratulate our industry's rising stars as we name the winner's of the Hot 10 Competition, recognizing the ten best and brightest local advertising professionals under the age of 30.

11:30 a.m. - Registration, Networking

12:00 noon - 1:15 p.m. - Program

$25 - Members and Corporate Guests $35 - Non-members

To register: Online - www.louisvilleadfed.org Email - julie@louisvilleadfed.org or Phone - 502-582-2444 No cancellations within 24 hours of the event. No-shows will be charged the full price.

Louie Winners' Book - A supplement to the April 2011 Derby issue of Louisville Magazine. Distribution: 22,000 Louisville Magazine subscribers and 1,500 super targeted overprints including the advertising industry "it" crowd and AdFed Spring Day at the Races!

Planning to buy an ad in the 32 page Winners' book? In observation of the still not yet fully recovered economy, prices remain 10% lower than in past years!

Ad Rates:

Full Page - Black & White/$1,980.00 4-Color/$2,675

1/2 Page - Black & White/$1,210 4-Color/$1,665

1/4 Page - Black & White/$715 4-Color/1,035

New this year - Biz Card "Shout Outs" Black & White/$250 4-Color $350. You can give props or speak your mind regarding this year's Louie competition. Of course, you could promote your business too!

Ad Sizes

Full Page/Bleed - 8.25" x 11.125"

1/2 Page - 7.25" x 4.875"

1/4 Page - 3.625" x 4.875"

Biz Card - 2.5" x 3"

DEADLINES: Space deadline: March 1 / Materials due: March 4. For more information call Jessica Pollio at 625-0100 or email jpollio@loumag.com

The Advertising Federation of Louisville is currently accepting applications for the scholarships listed below. Scholarship awards are $2,500 and applications must be postmarked by Friday, April 8, 2011, in order to be considered. Please click here for an application.

Bud Ballard Scholarship Award

This $2500 scholarship is available to students: eligible to enter their Junior or Senior level enrollment in a full-time degree program; with a current GPA of 3.0 or higher (transcript required); who reside in the state of Kentucky or Clark, Floyd, or Harrison counties of Indiana; and who are pursuing a college major relating to advertising or marketing communications, including communications, mass communications, journalism, advertising, public relations, marketing, business communications, graphic arts, computer design, multi-media, and English.  To compete, students must send the following:  a completed application form; a resume showing interest, activities, and pertinent experience; a letter of nomination/recommendation from a faculty member; a certified copy of the student's academic transcript; and a typed-essay (500-word maximum) that indicates why they are interested in a career in advertising, their career goals and aspirations, how they believe they can contribute to the industry, and how the scholarship will help them achieve their goals.

Diversity Scholarship

This $2500 scholarship is available to students: who are a U.S. citizen of African, Hispanic, Native-American, Asian or Pacific-Island descent; eligible to enter their Junior or Senior level enrollment in a full-time degree program; with a current GPA of 3.0 or higher (transcript required); who reside in the state of Kentucky or Clark, Floyd, or Harrison counties of Indiana; and who are pursuing a college major relating to advertising or marketing communications, including communications, mass communications, journalism, advertising, public relations, marketing, business communications, graphic arts, computer design, multi-media, and English.  To compete, students must send the following:  a completed application form; a resume showing interest, activities, and pertinent experience; a letter of nomination/recommendation from a faculty member; a certified copy of the student's academic transcript; and a typed-essay (500-word maximum) that tells a little about themselves, and reveal their understanding of and need for a more diverse and inclusive workforce for the benefit of the community and the Louisville advertising and communications industry.

Questions? Please call 502-582-2444 or email julie@louisvilleadfed.org. Thanks!

Each year the Louisville Advertising Federation brings together some of the best minds in advertising, communications, marketing, public relations and strategy to benefit a local philanthropic organization under the alias of the "AdFed Dream Team." This Dream Team, as we like to call it, works with the organization's leadership to create a strategic plan aimed at providing increased and enhanced awareness as well as public engagement. In year's past, clients have received over $80,000 in campaign support developed by the Dream Team. 

Do you know of an organization looking to increase volunteerism, fundraising efforts, and/or general brand awareness? Do you know of an organization that could use our help?

If so, click here to access this year's application. All applications must be submitted by email, fax or in person by 5:00 p.m. on Wednesday, January 5. Finalists will be asked to make a casual presentation to the Dream Team some time during the week of January 24, 2011. It is important to note that in order for the Dream Team to effectively manage the project, the recipient will be required to pay a $500 incidentals fee (i.e. meetings, materials, mileage).

The AdFed Dream Team will not consider applicants currently affiliated or working with any Louisville advertising professionals whether agency or freelance. 

If you have any questions, please contact Mary Gratzer or Julie Dryden at 582-2444. Thank you for your help!